Maker Growth Hub

Free maker tool

Etsy Listing Checker

Etsy changed what a good title looks like in 2026. Most listings were written for the old rules.

Nothing is uploaded. It runs in your browser, so your files never leave your machine — and it stays free.

Part of the Maker Toolkit: twenty-three tools that share one shop profile and one product list, so what you set up here is already known everywhere else.

Maker Toolkit v1.0 · August 2026

How it works

Etsy Listing Checker, step by step

It reads your title, tags and description against Etsy’s own limits and its 2026 title guidance: 140 characters, under 15 words, 13 tags of 20 characters, no repeated words, no sale or shipping talk in the title. It also checks the description for what buyers ask about: size, materials, personalization and turnaround. Every finding says whether it is an Etsy rule or our advice, and gives you a one-line fix.

  1. Paste your listingTitle, tags one per line or comma separated, and the full description.
  2. Add the search phraseWhat a buyer would type to find it. The checker makes sure your title, tags and first sentence use it.
  3. Work the fix listWhat Etsy blocks comes first, then the fixes, then the notes. The list updates as you edit.
  4. Copy or downloadCopy the fixes to work from in Shop Manager, or save the full report as a text file.

Why it is built this way

The decisions behind it

Etsy rules, labeled as rulesEvery finding says where it comes from: Etsy’s own Seller Handbook and Help Center, or our judgment. You never mistake one for the other.
All 13 tags pulling their weightDuplicates, plural pairs, reshuffled words and tags over 20 characters are caught, so each slot reaches a different buyer.
Nothing leaves your browserNo upload, no AI, no account. Your listing is checked on your own computer and kept there until you clear it.

Questions

Etsy Listing Checker — common questions

How long can an Etsy title be, and how long should it be?

Etsy allows 140 characters, but its April 2026 guidance suggests under 15 words: say what the item is, then its color, material and size. Search engines show only the first 50 to 60 characters, so those words have to say what it is on their own. Leave out price, shipping, sale wording and words like “perfect”.

How many tags can I use on Etsy, and how long can they be?

Thirteen tags per listing, each up to 20 characters, using letters, numbers and spaces, plus an apostrophe or hyphen inside a word. Etsy says to use all 13 and to make them multi-word phrases: “custom bracelet” beats “custom” and “bracelet” as two tags, and frees a slot.

Do I need both “coaster” and “coasters” as tags?

No. Etsy matches searches on root words, so a plural pair finds the same buyers and spends two of your 13 slots on one search. The checker catches plural pairs, the same tag in different capitals, and the same words in a different order, and tells you which one to keep.

What should the first sentence of an Etsy description say?

Exactly what you are selling. Etsy’s own help says a person should read the first sentence and know what the item is, so “Welcome to my shop!” spends your best line on hello. Put the size, materials and how to order near the top, then break the rest into short lines.

Next in the workflow

What most makers open after this

These are not a list of everything. They are the tools this one hands off to, and they already know what you did here.

FreeProduct Photo CheckerCheck your listing photos the way Etsy and a buyer’s thumb will see them, before the listing goes live.FreeListing Prompt BuilderGive the AI you already pay for your real facts, and get a listing that sounds like your shop instead of everyone else’s.FreeProduct PricingPrice it so you actually get paid.

Free, and staying free

This one costs nothing. No account, no limits, no watermark.

Eighteen of the twenty-three tools are free for good. If you want the generators that design the product, and the planner that tells you whether the batch fits your week, that is what the Hub is for.

See what the Hub adds